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Keeping Affiliates Motivated
from:Running affiliate programs is easier than ever with
the software and help available now. However, keeping
your affiliates motivated and selling isn't quite
as easy to do. If the success of your business rests
upon how your affiliates perform, you may want to
provide them with the right tools to get the work
done successfully.
If you are already running an affiliate program for
your products, you should know that a large number of
people who sign up for your program never to be
heard from again. You can however, reduce the number
of non productive affiliates by remaining in touch
with them constantly.
Remind them of their usernames and passwords, and
tell them where to log in to check their stats or
get creative. Always keep them informed of new
product lines or changes in policy or procedures.
The key to motivation is making sure that you stay
in touch. Always pay attention to who your top
sellers are, and make sure that you contact them
on a regular basis. Pay attention to who your worst
producers are, and make sure you stay in touch
with them constantly as well.
The main reason most affiliates don't perform that
well is because they don't possess any leadership
or guidance. This can easily be changed by writing
a marketing course, which you can even offer for
sale to non affiliates, although you should make
it available to your affiliates at no charge.
Keep your creatives and sales copy up to date. You
should also provide new material for your affiliates
to use on a regular basis. Providing them with
nothing but a text link and one banner just
doesn't generate much excitement at all.
Provide your affiliates with sales letters, reviews,
ads, banners of different shapes and sizes, and
anything else that comes to mind. Be sure that your
affiliates know the material is there for them to
use. Always listen to your affiliates, and get
the proper feedback on your material.
You should also hold virtual meetings. Set up chat
rooms where your affiliates can attend virtual
meetings on a weekly basis. Be sure to answer any
questions, have motivated speakers, and aything
else you can think of to make the meetings more
motivated.
Given your affiliates the credit they deserve is
also very important. Each month, you should give
credit to the best performers in your affiliate
newsletter. Give small bonuses to those that
perform well, and you can even set up a payment
structure that rewards higher commissions and bigger
volumes of sales.
Always make sure you do everything you can to
help your affiliates succeed and make money in
your program. If they are making money you are
succeeding and making money as well. In reality -
their success is your success.
How To Affiliate News
The Booklegger Launches New Affiliate Partners Program through GolfSmart.com (PRWeb)
The Booklegger, the world's largest supplier of golf books, DVDs, gift items and other golf related products, has recently announced the introduction of its new affiliate Partners Program through GolfSmart.com, the new consumer division of its company. (PRWeb Sep 7, 2008) Read the full story at http://www.prweb.com/releases/2008/09/prweb1294524.htm
Read more...The Booklegger Launches New Affiliate Partners Program through GolfSmart.com (PRWeb via Yahoo! News)
The Booklegger, the world's largest supplier of golf books, DVDs, gift items and other golf related products, has recently announced the introduction of its new affiliate Partners Program through GolfSmart.com, the new consumer division of its company.
Read more...Local Fox affiliate guarantees sellout in order to show Bolts (San Francisco Chronicle)
The new Fox affiliate in San Diego will be able to show its first Chargers game only after guaranteeing a sellout for Sunday's season-opener against the Carolina Panthers. In order to lift the local blackout, Fox 5 will buy whatever tickets remain unsold at...
Read more...How aging PNC Field might affect future of SWB Yankees with video (The Scranton Times-Tribune)
Editor’s note: This is the first installment of a three-day series on the future of PNC Field.
Read more...A Week of Palin: Republican VP Pick Met With Criticism, Gossip (The Advocate)
Palin was such an out of left field choice for the Republican vice presidential slot, when McCain added her to the ticket last Friday, news anchors were scrambling to play catch up, some even needing clarification as to how her last name was pronounced.
Read more...